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Mar 14

GoDaddy Internet Site Builder and SEO? Don’t Even Bother!

Because the name indicates, this website post defines our knowledge about GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been attempting to enhance the on-site Search Engine Optimization of litigant. Its function is certainly not to harm GoDaddy’s reputation but instead to assist small businesses recognize that GoDaddy’s site Builder isn’t the information administration system (CMS) that is right for reaching the salient online existence that is therefore vital for small businesses’ survival in this extremely competitive age.

As always, during our analysis that is preliminary of client’s situation, we made a summary of problems that required action. To call several, the robots.txt file wasn’t configured correctly, there have been two variations associated with the webpage plus one would have to be 301-redirected to the other, there is no implemented to markup our client’s company data, reviews and items, no map pointing to your Bing+ listing that is local embedded, etc.

We knew that the web site had been hosted on GoDaddy’s internet site Builder, which we’d no knowledge about, so our concept would be to attempt to perform the optimizations upon it and in case unsuccessful – move the web site to WordPress and hosting that is regular.

Everything we learned is the fact that while being the way that is cheapest to host a web site on GoDaddy (rendering it an incredibly cheap choice altogether), the web site Builder didn’t permit you to perform virtually any action that an everyday web web hosting will allow you to definitely. GoDaddy promote their device since the option that is best with their non-technical customers – an extremely easy tool with 100per cent hassle-free setup and upkeep to offer your enterprise with a comfy basic web site.

This really is real (the “comfortable fundamental website” component may be argued), nevertheless it is actually just what a WordPress website hosted with regular web web web hosting services provides you with, too, except WordPress is nowhere near as limiting. Listed here is my advice to all the business that is small – don’t get intimidated by just exactly how “technically demanding” it’s to create a WordPress website and “undersell” your on line existence to a web page Builder web site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too limiting design that is SEO development-wise also for the many modest consumers.

The essential shocking component about GoDaddy site Builder is you don’t have usage of the FTP therefore the database. You can easily imagine the capabilities that are limited derive from this kind of limitation. For example, and even though there is a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they have been unchangeable as the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The client rep stated straight that the goal of GoDaddy site Builder is always to assist fundamental users develop a website that is basic something such as a small business card. So anything “too advanced level” will be impractical to implement – exact same is true of our recommendations to 301 redirect one of many house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. So essentially the question that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the very least some SEO that is basic. Well, you’ll nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you take to to implement markup that could be impossible because each time you insert the rule, the “itemscope” characteristic just gets stripped away, making the code invalid – one other characteristics remain intact though)

Our Recommendation

That which we proposed to your customer would be to migrate their GoDaddy site Builder built web site to WordPress therefore we are able to implement all our Search Engine Optimization recommendations. The key concern he previously ended up being that keeping their website will end up excessively hard he would have to learn how to deal with WordPress for him because. We chose to provide him a free of charge assessment to get their way around WordPress that is by no means even more difficult to handle than GoDaddy Website Builder.

If you should be your small business owner and generally are to locate a simple way to produce and keep a webpage, we suggest you get web hosting from the well-reputed company and make use of WordPress as being a CMS. By doing this you are going to fully be able to use Search Engine Optimization recommendations without the restrictions.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!