In 1881, Antonio Cerruti founded a weaving workshop in Biella, an Italian town renowned for its rich heritage in quality wool and fabric production. From these roots, the Cerruti name has expanded from luxurious fabric to acclaimed fashion without ever losing sight of its core values emphasizing quality and style, craftsmanship and technology, with Nino Cerruti taking up the baton at the age of 20 in the 1950s.
Over the decades, Cerruti 1881 has shown that good modern styling should not just be desirable and inspired, but also innovative and refined.
In 1967, Nino Cerruti founded Cerruti 1881, creating a legendary impact on men’s ready to wear. Today, Cerruti 1881 produces an extensive line of ready-to-wear menswear that remains true to the brand’s distinctive ethos of fine fabrics, meticulous craftsmanship and intelligent design. Since October 2015, Jason Basmajian is the Chief Creative Officer. The range of products under the brand includes men’s and women’s fragrances, leather goods, watches and jewellery, as well as men’s eyewear, ties, shoes, underwear, loungewear and writing instruments.
While remaining true to the brand’s distinctive ethos of fine fabrics, meticulous craftsmanship and intelligent design in its offerings, Cerruti 1881 has embraced innovation and creativity to become the quintessential contemporary menswear brand. The sense of design and the search for increasingly sophisticated fabrics contribute to the natural elegance of the label. The Cerruti 1881 collection is aimed at men who appreciate style and elegance, but also the finer details like fabric quality and finishing. In 2017, Cerruti celebrated 50 years.
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